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10 Secrets of Successful Entrepreneurs
Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination and foresight to decide to...
A Real CRM Strategy or Just Tracking Customers?
An increasing number of companies claim to have adopted the principles of Customer Relationship Management (CRM), but in many cases they are simply paying lip service to what has become one of the latest ‘buzzwords’ Carried out correctly, CRM is an...
Advantage - Small business
Small business has powerful advantages over big business when it comes to marketing. You can get these advantages working for you now. The typical approach to marketing by big business is use the resource they have most of - money. They tend to...
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.
On the plus side, search engine traffic is the cream of the crop. There is very low cost...
Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works! I dump most of my junk mail just like...
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Financing a Small Business with Little or No Capital
Starting a business without any capital is a daunting task. How
do you pay your staff? Where do you find money for stock? What
can you do to improve cashflow? These are just some of the
questions you'll face. Read on for a few ideas that helped me in
my first year.
Insist on Deposits (To Cover your Expenses)
Deposits are a great way to finance your company without every
approaching a bank or a venture capitalist.
Especially in the service industry, it's very useful to ask for
a percentage of a job as a deposit. I always make sure that this
amount covers ALL of my hard costs and that it's paid before any
work is done.
Hard costs are costs that you definitely have to pay for the
project. For example, your time isn't a hard cost but materials
and contractors needed for the job are.
In some cases, this isn't practical because it forms a large
part of the entire purchase amount, but a small deposit in these
instances could still prove very useful.
Offer Monthly Payment Terms to Improve your Cashflow
Customers always appreciate flexible payment terms, so offering
different monthly payment options can help you get more accepted
quotes as well as improve your cashflow.
It's important if you decide to offer payment terms to set an
effective debt-collection strategy in place. Mine is to simply
get my bookkeeper to handle it. They're often asked to do this
sort of thing and tend to be quite good at sending nasty,
effective letters of demand.
To cover the expenses of debt collection, it may prove useful
for you to add 10% to the quote if a client requests payment
terms. This is a very commonly accepted practice and shouldn't
hurt your sales at all.
Re-Sell Other People's Services
Find companies that offer complimentary services to your own and
work out some sort of reseller deal with them. Normally you can
arrange this so that your clients never even know that it's not
you providing the service at the end of the day.
The beauty
Associated Websites
of doing this is that you can offer a great service
without investing large amounts of money in having your own
equipment, stock & staff. The downside is that you seldom have
any control over the final product.
Pay Employees on a Per-Contract Basis
Paying employees for the work they've done is a great way to
ensure that you don't end up liquidating your business around
the quiet season. It also helps your employees (or contractors)
feel motivated to do what is required of them and to do it well.
I recommend checking with your local authorities as to how to
structure this. The easiest way is often to have a standard
contract drawn up which you change on a per-project basis. This
allows you to end the relationship with your contractor as soon
as they stop performing. It also allows contractors to move on
once they feel they've out-grown your company.
I usually include my contractors' fees in the deposit so I know
that if the deal falls through, at least they've been paid.
Use Credit Cards as Bridging Capital
Credit cards are a great way to finance a small company, but you
need to be careful that you don't use them for personal or
unnecessary purchases.
As long as you keep them paid-up and in-check, you can expect
the following benefits from your credit cards:
- Get up to 60 days interest-free!
- The more cards you have, the easier it is to get more.
- Get rewarded for using them.
The biggest problem with credit cards is their high-interest
but, as long as you pay the full amount within the interest-free
period, they're MUCH cheaper than any other form of finance!
Running a business with little or no capital is difficult but
not impossible. Start using these ideas in your business today
and watch it grow!
Author:
Norio De Sousa
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